As a promotional stunt in late February, Starbucks had Project Runway contestant, Mychael Knight design a "My Starbucks" t-shirt to represent customers' favorite Starbucks beverage to be given away 10,000 people. Starbucks teamed up with the reality show finalist to showcase how simple and fun it is to customize a Starbucks beverage. The company also donated some of the t-shirts, which were autographed by a number of celebrities, to the Clothes Off Our Back Foundation.
According to StarbucksGossip.com, despite the creativity, CEO Jim Donald has been criticized for the "bizarre" stunt. Todd Sullivan claims that it's a weird promotion because most people have not heard of Mychael Knight. Sullivan also believes that many customers would not want to wear their favorite drink on their shirt.
Although the promotion may be bizarre, I believe that it is innovative and different. Starbucks is also giving Mychael Knight a chance to showcase his talents and creating publicity for the up and coming designer.
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How about linking to the names you mention in this entry - in case people (like me) don't know who they are.
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